Loveland Goes Pink for the Launch of SweetHeart Cider, Supporting Breast CANCER AWARENESS and celebrating women

Loveland, CO –10/14/2025

Sweet Heart Brands Launches “SweetHeart Cider” with Pink-Out Celebration Honoring Dixie Daly and Supporting Hope Lives. Introducing a new line of crisp, cute, and crush-worthy hard ciders — crafted with heart, inspired by community.

Sweet Heart Brands, the award-winning Northern Colorado beverage house behind Climb Hard Cider and Patriot Press American Hard Cider, is proud to announce the debut of its newest creation: SweetHeart Cider — crisp, cute, crush-worthy, and unapologetically flavorful.

To commemorate the launch, Sweet Heart Winery will host a Pink-Out Celebration on Thursday evening at its scenic Loveland location. The event will honor Dixie Daly, one of Northern Colorado’s most respected and inspiring business leaders — a true trailblazer who has spent more than 40 years empowering entrepreneurs and professionals through her leadership, creativity, and heart for the community. Known for her signature pink style and her uplifting Tickled Pink CPG brand, Dixie embodies the optimism and spirit that inspired the launch of SweetHeart Cider’s first release.

Dixie Daly

Dixie Daly saw this as the perfect opportunity to celebrate the new brand while giving back to one of Dixie’s favorite causes — Hope Lives, a local nonprofit that supports women facing breast cancer through care, advocacy, and resources.

Guests are invited to wear pink, drink pink, and join the cause as the community gathers to celebrate an inspiring woman, a meaningful mission, and a beautiful new cider.

The evening will feature the debut of Pink Dragonfly, the first flavor in the SweetHeart Cider collection, created in collaboration with Dixie. With its bright hue and vibrant flavor, Pink Dragonfly was designed to reflect Dixie’s energy, optimism, and leadership — a perfect representation of the spirit that inspired it. In coming weeks, distribution will begin with the flavor.

“We believe in using what we create to connect people and make a positive impact,” said Farah Oster, General Manager and Partner at Sweet Heart. “Partnering with Dixie Daly and supporting Hope Lives during this launch embodies the heart of who we are — creating experiences that bring people together for a greater purpose.”

“Dixie has a remarkable way of shining a light on others and elevating everyone around her,” said Megan Nickelson, Marketing Coordinator for Sweet Heart Brands. “Her leadership, joy, and community spirit perfectly capture what SweetHeart Cider stands for. Launching this new line alongside her, while supporting a cause she deeply values, feels incredibly meaningful.”

Ten percent (10%) of all cider sales during Thursday evening’s event will be donated directly to Hope Lives.

Guests can also enjoy live music by Isaac McClung during the event.

Event Details
📍 Sweet Heart Winery – 5500 W Highway 34, Loveland, CO
📅 Thursday, 10/16
⏰ 5:00 PM – 7:30 PM
🎀 Wear Pink. Drink Pink. Celebrate and Support Hope Lives.


About Sweet Heart Brands / Sweet Heart Winery
Founded in Loveland, Colorado, Sweet Heart Brands is an award-winning craft beverage company dedicated to creating exceptional wines and ciders that connect people and communities. Its portfolio includes Sweet Heart Winery, Climb Hard Cider, Patriot Press American Hard Cider, and now SweetHeart Cider — each brand uniquely crafted to celebrate connection, craftsmanship, and cause.
Sweet Heart Winery has been recognized as one of the Top 10 Wineries in the United States by The Scout Guide, voted Best Winery in Northern Colorado two years running, and honored by ColoradoBiz Magazine as one of the state’s top wineries. Guided by its mission to create experiences for people to connect, Sweet Heart Brands continues to grow its legacy of heartfelt hospitality and community-driven craft.


Media Contact:
Megan Nickelson
📧 megan@sweetheartwinery.com
www.sweetheartwinery.com